Turn store data into profitable decisions.
MarginLab helps Shopify merchants monitor product margins, detect hidden profit risks and understand what deserves attention next. Explore the app, use free business calculators and learn through practical profitability guides.
See MarginLab in action.
Watch how MarginLab turns Shopify product and order data into clear profitability signals, product priorities and practical recommendations.
One ecosystem for understanding profitability.
Use free tools for individual calculations, Academy content for deeper understanding and MarginLab for continuous Shopify profitability monitoring.
Business Calculators
Calculate individual profitability, pricing, marketing, inventory and financial metrics using practical tools built for real decisions.
- Profitability and margin calculators
- Pricing and break-even tools
- Marketing and customer economics
- Inventory, finance and ecommerce tools
MarginLab Academy
Learn how margins disappear, how to interpret business metrics and how to build a more profitable ecommerce operation.
- Structured profitability lessons
- Practical ecommerce guides
- Action plans and business examples
- Connected calculators and resources
MarginLab Platform
Connect your Shopify store and move from isolated calculations to continuous margin monitoring, prioritization and recommendations.
- Product margin and risk monitoring
- Profit Intelligence and recovery analysis
- AI Advisor and actionable recommendations
- Recovery Simulator and Growth tools
What MarginLab helps you detect.
Revenue can look healthy while profitability weakens underneath it. MarginLab surfaces the product and cost signals that deserve review without presenting every day as an emergency.
Weak product margins
Identify products that generate revenue but retain too little profit after product costs, discounts and refunds.
Missing cost data
Detect incomplete COGS information before unreliable inputs distort product margin reporting and business decisions.
Recoverable profit
Find pricing and cost opportunities that may improve retained profit without relying only on additional sales volume.
Understand where profit is leaking.
MarginLab combines profit leaks, business impact and margin breakdowns into a focused view designed to support practical decisions.
Top Profit Leaks
Surface the margin issues with the strongest potential business impact.
Margin Breakdown
Understand how products are distributed across healthy, weak and risky margins.
Recovery Opportunities
Focus attention on pricing and cost improvements with measurable potential.
Know what deserves attention first.
Review product performance, margin risk and recovery potential in one focused table instead of searching through disconnected reports.
Product Risk Table
Compare revenue, costs, margin and risk indicators across products.
Pricing Signals
See which products may need pricing, discount or supplier-cost review.
Shopify Deep Links
Move directly to the relevant Shopify product when an update is required.
Track margin performance over time.
Monitor profit trends, risk distribution and recovery opportunities without rebuilding spreadsheets every time business conditions change.
Profit Trend Analysis
Compare revenue movement with actual profit and margin performance.
Risk Distribution
Understand how much of the catalog is healthy, weak or exposed to margin risk.
Recovery Analysis
Estimate how selected pricing and cost improvements could affect profit.
Move from data to clearer next steps.
MarginLab AI Advisor explains store health, highlights the main risks and helps merchants understand what to check first based on their profitability data.
Business-oriented analysis
Review profitability signals through clear explanations instead of raw metrics alone.
Profit Opportunities
Understand where pricing, costs or product mix may offer meaningful upside.
Faster prioritization
Focus on realistic actions without treating every normal fluctuation as a critical alert.
Choose the level of profit intelligence your store needs.
Start with essential product profitability analysis or move to advanced Growth tools, AI guidance and recovery planning as your business requires deeper monitoring.
Clear answers before installing MarginLab.
Does MarginLab change my prices automatically?
No. MarginLab analyzes profitability and provides recommendations. Merchants remain in control of every product, price and cost update.
Does MarginLab use real Shopify data?
Yes. MarginLab analyzes the Shopify order, product, cost and profitability information available to the app.
What happens when product costs are missing?
Missing costs are identified so merchants can see where product margin calculations may be incomplete or unreliable.
Are the calculators and Academy free?
Yes. The web calculator library and Academy resources are separate free resources. MarginLab is the Shopify application for continuous store-level analysis.
Is there a free trial for the Shopify App?
MarginLab offers a 14-day free trial through Shopify Billing, allowing merchants to review the app before continuing with a paid plan.
Let MarginLab watch profitability with you.
Connect your Shopify store and get clearer visibility into product margins, missing costs, profit risks and the opportunities that deserve attention next.