The same sales.
A very different business.
Revenue can make two products look equally successful. Their actual contribution to your store can tell a completely different story.
Same revenue. Different results.
Both products generate the same revenue. Their costs determine how much value actually remains.
Not everything
you collect
is yours to keep.
Tax-inclusive prices can make revenue and product costs look bigger than their underlying business value. MarginLab helps separate configured tax components from the economics behind the sale.
See the business value behind tax-inclusive selling prices.
Reflect configured cost treatment when evaluating product economics.
Understand how applicable tax assumptions affect the numbers you see.
Understand the numbers.
Know what deserves attention.
MarginLab connects product profitability, practical priorities and deeper analysis in one system, so you can move from scattered data to more informed decisions.
Understand.
See how products contribute to profit and where incomplete information may be affecting the picture.
Prioritize.
Recognize weak margins, product risks and practical opportunities without treating every change as an emergency.
Improve.
Explore scenarios, ask deeper questions and evaluate potential changes before making business decisions.
See the numbers.
Understand the business.
Explore how MarginLab brings product profitability, practical priorities and clearer business decisions together in one place.
Know what to review next.
Better decisions
start with
better understanding.
Explore practical calculators, structured lessons and business insights designed to help you understand profitability before deciding what to improve.
Calculate how much profit remains relative to your revenue.
Estimate the profit generated by an individual product.
Understand margins, product costs and stronger pricing decisions.
Discover tools for pricing, marketing, inventory and profitability.
Start with visibility.
Go deeper when you are ready.
Choose the level of profitability intelligence your store needs today. Both plans include the Tax-Aware Profit Engine.
Understand your profit.
Essential visibility for merchants who want to understand product profitability and identify what requires attention.
Connect the overall picture with individual product economics.
Identify weak margins, missing costs and relevant profit signals.
Use reports, product alerts and exportable profitability data.
Decide what to improve.
Advanced intelligence for merchants ready to investigate opportunities, evaluate scenarios and make deeper decisions.
Use AI Advisor Pro to investigate store profitability.
Explore recovery scenarios before changing prices or costs.
Use forecasting, assumptions and advanced profit monitoring.
Growth helps you investigate and improve.
Clear answers.
No unnecessary complexity.
Understand what MarginLab does, how the plans differ and what happens when you connect your Shopify store.
Need more information?01 What does MarginLab help me understand?
MarginLab helps you understand store and product profitability, identify weaker margins, recognize missing product costs and focus on business issues that deserve attention.
02 What is the difference between Starter and Growth?
Starter focuses on profitability visibility, product analysis and practical monitoring. Growth includes Starter capabilities and adds deeper tools such as AI Advisor Pro, Recovery Simulator, forecasting and advanced decision support.
03 Is the Tax-Aware Profit Engine included in both plans?
Yes. The Tax-Aware Profit Engine is included in both Starter and Growth. Tax treatment and calculations depend on your store profile, applicable settings and configured tax assumptions.
04 Can I try MarginLab before paying?
The Starter plan includes a 14-day free trial. You can explore the platform and understand how it presents your store profitability before paid Starter billing begins.
05 How are subscriptions and billing managed?
MarginLab subscriptions are approved and managed through Shopify. The billing options and plan details shown inside the app at the time of subscription are the definitive terms applicable to your purchase.
06 Can I use the calculators and Academy for free?
Yes. MarginLab provides free ecommerce calculators and educational resources to help merchants understand pricing, product margins and profitability before deciding whether to connect the app.
Your store already
shows the sales.
Now understand the profit.
Connect MarginLab to see product profitability, recognize what deserves attention and make business decisions with a clearer understanding of your numbers.