Privacy Policy
This Privacy Policy explains how MarginLab collects, uses, stores and protects information when you visit our website, use our free resources or install the MarginLab Shopify App.
MarginLab provides ecommerce profitability tools, educational resources and a Shopify application designed to help merchants understand margins, product performance and profit opportunities.
This Privacy Policy describes how we handle information across the MarginLab website, calculators, Academy content, support communications and the MarginLab Shopify App.
By accessing our website or using our services, you acknowledge the practices described in this Policy.
We collect only the information reasonably needed to provide and improve MarginLab.
We do not sell personal information or merchant data, and we do not use Shopify store data for third-party advertising.
What information may be collected.
Depending on how you interact with MarginLab, we may collect different categories of information necessary to operate our website, educational resources and Shopify App.
Website Information
When you visit our website, we may collect basic technical information such as browser type, device information, IP address, pages visited and usage analytics to improve performance and user experience.
Shopify Store Information
If you install the MarginLab Shopify App, Shopify may provide authorized store information required to deliver the service, including:
- Store identification details
- Products and product costs
- Orders and sales data
- Pricing information
- Inventory-related information
Support Communications
If you contact us by email or through our support channels, we may retain your contact details and the information you voluntarily provide in order to respond to your request and improve our services.
Why we process your information.
We process information only for legitimate business purposes related to providing, maintaining and improving MarginLab and its services.
Deliver Our Services
Operate the Shopify App, calculate profitability metrics, generate reports and provide the features available within the MarginLab platform.
Improve The Platform
Monitor performance, resolve technical issues, develop new features and continuously improve the reliability of our services.
Provide Support
Respond to support requests, answer questions, investigate reported issues and communicate important service updates when necessary.
MarginLab does not sell, rent or use merchant data for advertising purposes. Information is processed only to provide and improve our services or when required by applicable law.
How we protect your information.
Protecting merchant information is an essential part of the MarginLab platform. We apply reasonable technical and organizational safeguards to keep your data secure.
Data Sharing
MarginLab does not sell or rent merchant information. Data may only be shared when required to operate our services, comply with legal obligations or meet Shopify platform requirements.
Data Retention
Information is retained only for as long as reasonably necessary to provide our services, comply with legal obligations or resolve legitimate operational requirements. Data associated with an uninstalled Shopify App may be removed within a reasonable period.
Security Measures
We implement appropriate safeguards designed to protect data against unauthorized access, disclosure, alteration or loss.
- Access restricted to authorized personnel
- Secure communication channels where applicable
- Continuous monitoring and maintenance
- Reasonable technical and organizational safeguards
Your privacy choices.
Depending on your location and applicable laws, you may have certain rights regarding the personal information we process.
Your Rights
- Request access to your information
- Request correction of inaccurate data
- Request deletion where applicable
- Ask questions about how your information is processed
Cookies & Analytics
The MarginLab website may use cookies and similar technologies to improve functionality, analyze website usage and enhance the overall user experience. Additional details are available in our Cookie Policy where applicable.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, legal obligations or operational practices. The latest version will always be available on this page together with its effective date.
Questions about privacy?
If you have questions regarding this Privacy Policy or wish to exercise your privacy rights, you can contact us at any time.
support@marginlab.net