MarginLab Intelligence Library
Cornerstone Guide 02 · Pricing Architecture
A decision system for profitable ecommerce pricing
The Ultimate
Ecommerce
Pricing Guide
A decision-grade system for connecting costs, target margins, customer value, competitive context and channel constraints across direct-to-consumer stores, Amazon and online marketplaces.
DTC pricing teams
Amazon and marketplace sellers
Multi-channel operators
Pricing model
Target Price Architecture
Economics visible
Fixed variable cost per unit
$42.00
Channel costs
8.0%
Target contribution margin
35.0%
Required net selling price
$74.34
Price logic
Required price = $42 ÷ (1 − 8% − 35%). It is an economic requirement, not an automatic market price: positioning, willingness to pay and channel rules still determine whether the offer is viable.
Economic floor
Costs and required return
Value position
Customer and market context
Control layer
Testing and governance rules